Wednesday, December 18, 2013

Appeal of Candy Crush Saga

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Candy Crush Saga - the "match-three" mobile game - was the highest grossing app on both iPhone and iPad in 2013. How did millions of commuters become entranced by a grid of brightly coloured sweets, asks Chris Stokel-Walker.

Stand on a crowded commuter train in New York, Paris, London, Tokyo, or Berlin and you will see a multitude of people. Goldfish-mouthed, eyes glazed, deeply breathing, fixated on one thing only.

Getting rows of red jelly beans or orange lozenges to disappear.

The game is also immensely popular on Facebook, with the site hosting support groups for self-confessed addicts.

Worldwide, Candy Crush Saga is estimated to make £610,000 ($1,000,000) per day from its users, according to Appdata. It is one of a growing number that is free to download but generates extraordinary revenues by nudging addicted players into paying more to get gizmos that help them progress through difficulty levels.

hey buy add-ons, extra lives and access to higher levels. These microtransactions have been criticised, but its British-based developer King is quick to point out that more than half of players who reach the last level in Candy Crush Saga have done so without any financial outlay.

The hefty revenues have led to speculation that King, which has its HQ at London's Kings Cross, is preparing for an initial public offering (IPO) of shares in the US.

King has taken advantage of a change in the way people play video games. There was a time when a particular demographic was overrepresented among gamers - young men at home, using consoles. The advent of smartphones and tablets has changed gaming - so much so that the typical Candy Crush Saga player is a woman aged 25-45.

Some people's devotion to the game leads to them changing their smartphone's internal clock so that they get more lives, an all-important (and scarce) commodity doled out at regular intervals.

One gamer, Laura Wilson, travelling on a Friday afternoon train from Kings Cross to Newcastle, played for only a few minutes before her lives ran out. With a small sigh she closed the app on her iPad and opened up an e-book. For her the e-book was scant consolation. "You get addicted," she explains matter-of-factly. She isn't alone.

An afternoon Tube journey across London saw a carriage full of players hunched over their phones. Two men, one in his 40s, one in his 20s, were sitting across from each other manipulating sweets into patterns, their lives measured out in cascading bon-bons and exploding chocolate buttons. Six in ten UK players while away their journey to work like this, though most are progressing through the hundreds of levels in the midevening, between 6pm and 9pm.

"It's a good stress relief," says Amy Bolton, a 21-year old student at Newcastle University.

Gamers like Bolton drop in and out during the course of the day, according to internal usage figures described by King. A quick session snatched here and there helps people progress through the hundreds of levels in the game. Some of the most eager gamers are keeping pace with King's coders, who have released more than 500 levels to date, snaking up a path that King readily admits owes a debt to the layout of popular board games.

They can start a game over breakfast on their laptop while scrolling through Facebook. They can then play it on their phone on the train to work, where they can switch on their iPad and continue their game where they left off. This smooth continuity of gameplay is something King believe is part of their success.

Candy Crush is not so much a new type of game as an incredibly well-researched and careful fine-tuning of existing concepts.

There have been plenty of games that follow the same basic format as King's creation. Candy Crush Saga owes a debt to the likes of Tetris and Puzzle Bobble/Bust-a-Move, both of which captivated audiences of yesteryear.

Candy Crush Saga displaced Bejeweled, a similar matching game originally developed 12 years ago, from the Facebook gaming charts earlier this year. Now other games aim to replicate Candy Crush's success with minor tweaks.


Sebastian Knutsson, chief creative officer and co-founder of King, says that none of his team foresaw Candy Crush Saga's success when developing the game, initially for the company's website.

Knutsson was and remains an avid gamer, and was especially enamoured of the early 1990s arcade games and their bright, brash colours. Working with artists and designers from a small office, he produced a game that stood out from the other "match-three" games that were on the market. Sweets were chosen, he reveals, to appeal to their core audience, which is far from the stereotypical gamer.

Not that Candy Crush Saga was perfect from the first iteration. "We had an early theme based around the French Art Deco style," Knutsson explains. That included an over-the-top French voice egging on players when they made good moves. "It didn't work out," Knutsson says. People hated the accent, finding it too jokey. It was replaced with a smooth, deep male voice whispering encouragement.

The function of the game, and the way it rations lives, has been carefully crafted by King to provide maximum enjoyment, and to keep people coming back for more. Players regularly check the countdown until their next life is released and they can play on. It's precision-engineered addiction, and it has resonated with the public.

"They give you unlimited lives, or the levels don't get more challenging in the same way," says Bolton, explaining why she prefers Candy Crush to its competitors.

Though Knutsson says that "we don't want to be a Candy Crush company", the game is far and away King's largest property. It makes up the lion's share of the company's 225 million unique monthly users. Appdata, an analyst of iOS and Facebook applications, estimates that Candy Crush Saga has 137 million active monthly users alone, topping charts.

There has been criticism of the revenue structure around the game - free to download but delicately engineered to get users spending money.


A recent Candy Crush expansion pack has had a 40-strong team of developers working on it, four times the number of programmers and artists who brought the original Facebook version of the game into existence.

Knutsson says that King will keep adding levels to the regular Candy Crush. The addiction will continue.

Nervously, Bolton admits that before she goes to sleep, she'll often fit in a game.

"And when I close my eyes to go to sleep, I can see all the shapes still, like a virtual Candy Crush in my head."

Friday, December 13, 2013

The Mandela Poster Project

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In May 2013, a group of South African designers came up with an idea to celebrate the life of Nelson Mandela by collecting 95 exceptional posters from around the world, honouring Madiba's lifelong contribution to humanity.

The independent team of volunteers, now known as the Mandela Poster Project Collective, gave freely of their time and expertise to make the exceptional happen: In 60 days more than 700 posters were submitted by designers from more than 70 countries. The collection was curated and 95 posters (representing 95 years of Madiba's life) will be exhibited around the world and will eventually be auctioned by the Nelson Mandela Children's Hospital Trust to raise funds. In lieu of the high calibre of works received, it was felt more works needed to be showcased than the original 95. Plans are underway for a limited edition publication showcasing 500 of the posters submissions. The collective echoes the sentiments of South Africa's beloved former president when he said "a good head and a good heart are always a formidable combination."









Thursday, December 12, 2013

Films that portrayed homosexual relationships in Bollywood

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Films depicting gay relationships have been far and few in Bollywood. Nevertheless, in the light of the recent ruling by the Supreme Court criminalising gay sex, we throw a light on films depicting homosexual relationships.

Fire (1996) 
Considered a pathbreaker, Deepa Mehta’s Fire (1996) remains synonymous with the subject of homosexuality to date. The same-sex love between two married women (Shabana Azmi-Nandita Das) created a huge furore in the country when it was released. The film came under huge criticism from various classesover its bold theme and intimate scenes between the two actresses.


Girlfriend (2004) 
This film was nothing but an exercise in cheap thrills and titillation. But the audience didn’t buy it. No wonder, the film sank without a trace owing to a script which defied logic and weak characterisations. As for the lesbian encounters between the lead characters - Isha Koppikar and Amrita Arora, the scenes were tackled in such a tacky manner that it did not leave the desired effect.


My Brother Nikhil (2005) 
Filmmaker Onir’s touching depiction of bonds between family and friends touched upon the topic of closeted gay relationshipsand the stigma associated with HIV/AIDS.


Dunno Y… Na Jaane Kyon (2010) 
The film was said to feature the first gay kiss in India between its lead pair Aryan Vaid and Kapil Sharma. Though it received accolades at international film festivals, it did not bring in the crowds in Indian multiplexes.


Bombay Talkies (2013) 
Karan Johar directed the closetted gay love story between Randeep Hooda and Saquib Salem. The complications that arise in a marital situation was in stark contrast to the stereotypical depiction of gays in Johar’s earlier films like Dostana and Kal Ho Naa Ho.

Uruguay becomes first country to legalize marijuana

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By Malena Castaldi and Felipe Llambias

MONTEVIDEO (Reuters) - Uruguay became the first country to legalize the growing, sale and smoking of marijuana on Tuesday, a pioneering social experiment that will be closely watched by other nations debating drug liberalization.

A government-sponsored bill approved by 16-13 votes in the Senate provides for regulation of the cultivation, distribution and consumption of marijuana and is aimed at wresting the business from criminals in the small South American nation.

Backers of the law, some smoking joints, gathered near Congress holding green balloons, Jamaican flags in homage to Bob Marley and a sign saying: "Cultivating freedom, Uruguay grows."

Cannabis consumers will be able to buy a maximum of 40 grams (1.4 ounces) each month from licensed pharmacies as long as they are Uruguayan residents over the age of 18 and registered on a government database that will monitor their monthly purchases.

When the law is implemented in 120 days, Uruguayans will be able to grow six marijuana plants in their homes a year, or as much as 480 grams (about 17 ounces), and form smoking clubs of 15 to 45 members that can grow up to 99 plants per year.

Registered drug users should be able to start buying marijuana over the counter from licensed pharmacies in April.

"We begin a new experience in April. It involves a big cultural change that focuses on public health and the fight against drug trafficking," Uruguay's first lady, Senator LucĂ­a Topolansky, told Reuters.

Uruguay's attempt to quell drug trafficking is being followed closely in Latin America where the legalization of some narcotics is being increasingly seen by regional leaders as a possible way to end the violence spawned by the cocaine trade.

Rich countries debating legalization of pot are also watching the bill, which philanthropist George Soros has supported as an "experiment" that could provide an alternative to the failed U.S.-led policies of the long "war on drugs."

The bill gives authorities 120 days to set up a drug control board that will regulate cultivation standards, fix the price and monitor consumption.

The use of marijuana is legal in Uruguay, a country of 3.3 million that is one of the most liberal in Latin America, but cultivation and sale of the drug are not.

Other countries have decriminalized marijuana possession and the Netherlands allows its sale in coffee shops, but Uruguay will be the first nation to legalize the whole chain from growing the plant to buying and selling its leaves.

Several countries such as Canada, the Netherlands and Israel have legal programs for growing medical cannabis but do not allow cultivation of marijuana for recreational use.

Last year, the U.S. states of Colorado and Washington passed ballot initiatives that legalize and regulate the recreational use of marijuana.

Uruguay's leftist president, Jose Mujica, defends his initiative as a bid to regulate and tax a market that already exists but is run by criminals.

"We've given this market as a gift to the drug traffickers and that is more destructive socially than the drug itself, because it rots the whole of society," the 78-year-old former guerrilla fighter told Argentine news agency Telam.

NOT ALL CONVINCED

Uruguay is one of the safest Latin American countries with little of the drug violence or other violence seen in countries such as Colombia and Mexico.

Yet one-third of Uruguay's prison inmates are serving time on charges related to narcotics trafficking that has turned Uruguay into a transit route for Paraguayan marijuana and Bolivian cocaine.

Even though it is set to clear the Senate, the legislation faces fierce opposition from conservatives and Mujica has yet to convince a majority of Uruguayans that it is a good idea.

According to a recent opinion poll by Equipos Consultores, 58 percent of Uruguayans oppose legalizing pot, although that is down from 68 percent in a previous survey in June.

Critics say legalization will not only increase consumption but open the door to the use of harder drugs than marijuana, which according to government statistics is used by 8 percent of Uruguayans on a regular basis.

"Competing with drug traffickers by offering marijuana at a lower price will just increase the market for a drug that has negative effects on public health," said Senator Alfredo Solari of the conservative Colorado Party.

If it works, the legislation is expected to fuel momentum for wider legalization of marijuana elsewhere, including the United States and in Europe. Decriminalization of all drug possession by Portugal in 2001 is held up as a success for reducing drug violence while not increasing drug use.

"This development in Uruguay is of historic significance," said Ethan Nadelmann, founder of the Drug Policy Alliance, a leading sponsor of drug policy reform partially funded by Soros through his Open Society Foundation.

"Uruguay is presenting an innovative model for cannabis that will better protect public health and public safety than does the prohibitionist approach," Nadelmann said.

(Writing by Anthony Boadle; Editing by Kieran Murray and Cynthia Osterman)





Wednesday, December 11, 2013